Category Archives: Case Studies

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Case Studies | Holly Ferguson

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Listing a resale home in a newer subdivision is a part of our business in which too often money can be left on the table for a seller. It isn’t because agents intend to under-list a home, they just don’t know how to get the most accurate data when it comes to today’s street value for the home. The comparable sold listings are generally few in number, and often expanding the search area to other parts of the city becomes the relied upon solution when establishing a price. The real way to determine the price lies within the new construction…

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Case Study | Sill-Ingram

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Every so often in this business, we run into a property that just makes you feel good. There is something about it, a uniqueness, a beautiful story that needs to be told, and any great Realtor® can’t wait to tell it. Everyone in the office gets excited to spread the word, show the property, and it becomes non-stop coffee talk all week. We recently had a very unique heritage property listed in our office, and the story of how the home was sold is one worth repeating. The property was a mid-19th century stone home, surrounded by homes of a…

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Case Studies | Sophie Veilleux

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Sophie Veilleux was tasked with a difficult situation. A young couple that had previously had their freehold townhome on the market with a traditional brokerage, and unfortunately for them, it did not sell. Then they met Sophie, a Realtor® who knows how to promote a home. Freehold towns in East Guelph were not the rarest of commodities in the marketplace. In fact, there were at the time, 3 local builders offering competing product less than 500 metres from the subject property. Coupled with the fact that it had been recently offered for sale with no successful result, this presented difficult conditions to…

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Case Study | Sheena Lamont

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Always tough when you go to market in a condo townhouse complex, especially when there are other units listed for sale at the same time. The list price is so often tied directly to what the last unit has sold for. This can present a tough situation for a Realtor®. Sheena Lamont was recently presented with an unique and challenging listing. In a small complex of condo townhome units, there were already two units offered for sale. The home Sheena was to bring to market had been very well finished, and in our mind, deserving of a higher price tag. But can…

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