It comes as no shock that real estate is a very visual industry. That’s why you hear of people spending thousands on staging, renovating, landscaping and preparing their property for when it hits the market. And if they’re spending wisely, these upgrades can pay off.
Curb appeal is one of the areas that people often invest in. You only get one chance to make a first impression…might as well make it a good one! Sprucing up that 30 feet at the front of a home in downtown Guelph can work wonders.
Now just imagine if that frontage was 500 feet in Puslinch or Guelph Eramosa. This is an issue faced by many horse farm owners getting ready to put their property on the market. It seems like prepping that for sale would be a bit of a daunting task. More time, more money, more effort. Is it worth it? Well let’s see…
When you’re looking at an urban residential property, you drive up, park in the driveway, and then walk inside. Sure, curb appeal was important in that situation, but in the 5 seconds you were outside, you were probably thinking about what the house looks like on the inside.
When you’re looking at a horse farm, that’s a whole different animal (pun intended). With a greater frontage and a long laneway, potential buyers have more time to form opinions before they even step out of the car. And let’s not forget, with rural properties, a lot of time is spent outside looking at the property. Exterior maintenance is going to be a huge factor. If the first things a buyer sees are broken fences, long grass and a pot-hole filled driveway, they may view it as neglected…and once that perception is formed, it’s very difficult to change. On the other hand, if you have freshly painted fences, manicured lawns and well-maintained paddocks, that country property has already started becoming the dream home they’ve been imagining.
Some people have the mindset that the buyer can look past the negative curb appeal and see the property’s potential. And SOME can. But there’s one reason taking that risk is much different in the city than it is in the country…Demand.
Poor curb appeal on a home in the city may adversely affect the final sale price and cause a buyer to walk away…but there’s always another buyer that will be able to overlook the lack of landscaping.
With a horse farm, especially as the operation gets larger and larger, you’re targeting a very specific audience. Poor curb appeal (or paddock appeal as I like to call it) will still negatively affect the final sale price. It’s unfortunate, but that’s not even the worst part. If it causes that interested buyer to walk away, there may not be another one currently looking for a property like yours. Real estate supply in the horse world is also somewhat limited. That buyer who walked away will be quite motivated to jump on something else ASAP if it meets their criteria.
Throughout Guelph Eramosa, Puslinch and other areas in Wellington County, there are some beautiful farm properties. If you’re serious about selling and want your listing to be competitive, paddock appeal is something that can’t be overlooked. You don’t want to cut down your already very narrow market.
Treat this like a job interview. If you need the work and this is your only interview, you’re not going to show up in ripped jeans and a t-shirt.